Since Walt Disney lumped Sleeping Beauty, Belle, and its other poofy-dressed ladies together under the brand Disney Princess in 2000, the market for all things pink and sparkly has skyrocketed. Keeping a 3-year-old girl away from Disney’s princesses is a lot like trying to get through January without hearing about the Super Bowl. She knew about the so-called princess phase that little girls go through, but, she says, “I assumed it was something girls do when it’s thrust upon them.” ![]() She’s not even in preschool yet,” Keithler, 31, sighs. ![]() “I really didn’t think this would happen. Photographer: Sarah Anne Ward for Bloomberg Businessweek
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